Digital lending platform with franchising format for a gold loan business. Asha Purti Loan is a part of Golden Legand Leasing and Finance Limited, an NBFC based out of Mumbai, the financial capital of India. We specialize in Agri and Farm Loans, but after 30 years in the financial sector, we are venturing into the consumer loan segment. We have created a unique concept, "Loan Co-Operative", allowing our franchisees and partners to share business and funding within our network. This initiative will ensure our partners and franchisees are never short of funding, thus providing our entire network with a solid foundation to conduct business.